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Best overall

Fidelity

SCORE9.3ELITE

The most complete brokerage for long-term investors

BEST FORInvestors of all levels who want the best account selection, lowest costs, and top-rated research.
Reviewed by the Clientele Research Team · Last checked 1 month ago (2026-07-15)
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Scores. Click any row to see our rationale
Fee Friendliness▼10/10

Zero commissions on stocks and ETFs. No account minimum. Fidelity's proprietary FZROX, FZILX, FZIPX, and FNILX carry 0.00% expense ratios. Available exclusively through Fidelity accounts.

Ease of Use▼8/10

Excellent web and mobile apps backed by research tools. Active Trader Pro is available for advanced users. One of the most polished free platforms available.

What You Can Buy▼9/10

Stocks, ETFs, options, bonds, CDs, mutual funds including Fidelity's own 0%-expense ZERO funds (FZROX, FZILX, FZIPX, FNILX), and crypto ETFs. No direct crypto spot trading.

Account Variety▼10/10

Roth IRA, Traditional IRA, SEP IRA, SIMPLE IRA, Solo 401(k), Rollover IRA, 403(b), 529 college savings, HSA, custodial accounts, joint accounts, and a cash management account.

PROS
✓ZERO expense-ratio index funds. No cost to hold them.
✓Widest retirement account selection of any broker: Roth, SEP, SIMPLE, Solo 401(k), 403(b), 529, and more.
✓Fractional shares on any US stock starting at $1.
✓Research tools and stock screeners included free.
✓24/7 support by phone, chat, and 200+ branch locations nationwide.
✓No account minimum, no inactivity fees, no transfer fees.
✓Cash Management Account earns interest and comes with a debit card.
✓Named Best Investing App and Best for Beginners by NerdWallet, and Best Online Broker and Best for Low Costs by Investopedia.
CONS
✕No direct crypto spot trading. Only Bitcoin and Ethereum ETFs.
✕Active Trader Pro is a desktop download, not browser-based.
✕Default cash sweep rate is lower than competitors. Uninvested cash must be manually moved to a money market fund.
✕Mobile app can feel slower on very large portfolios.
✕Options trading interface is less intuitive than dedicated platforms like Tastyworks.