Skip to main content
ClienteleCLNTL
Home/Best Makeup Brands/Urban Decay vs e.l.f. Cosmetics

Urban Decay vs e.l.f. Cosmetics

Head-to-head across 4 dimensions — speed, privacy, value, and more. Scores are independent and not influenced by affiliate relationships.

Reviewed by the Clientele Research Team · Last checked 9 days ago (2026-07-15)
Urban Decay
Long-wear cult formulas with an edgy aesthetic
7.8/10
vs
e.l.f. Cosmetics
Drugstore prices, vegan formulas, massive TikTok reach
8.8/10WINNER
SCORE BREAKDOWN
DIMENSION
Urban Decay
e.l.f. Cosmetics
EDGE
shade range
How many shades are offered, how well they span from very fair to very…
8.0
7.0
Urban ↑
price
What you pay per product, how much product you get, and whether the fo…
7.0
10.0
e.l.f. ↑
ingredient quality
What is in the formula — whether it is cruelty-free, vegan, free from …
8.0
8.0
Tie
availability
Whether you can pick it up at a store near you — Target, Ulta, Sephora…
8.0
10.0
e.l.f. ↑
Overall Score
7.8
8.8
e.l.f. wins
OUR VERDICT
Urban Decay

Best for: People who need makeup that holds through a full day or night without touch-ups. Stay Naked Foundation comes in 50 shades and is tested for oily skin.

Shop Urban Decay
e.l.f. Cosmetics

Best for: People who want to build a full makeup kit for under $100, without paying prestige prices. Available at Target and Walmart with no professional advice needed.

Shop e.l.f. Cosmetics
ALSO COMPARE