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Home/Best Makeup Brands/e.l.f. Cosmetics vs ILIA Beauty

e.l.f. Cosmetics vs ILIA Beauty

Head-to-head across 4 dimensions — speed, privacy, value, and more. Scores are independent and not influenced by affiliate relationships.

Reviewed by the Clientele Research Team · Last checked 9 days ago (2026-07-15)
e.l.f. Cosmetics
Drugstore prices, vegan formulas, massive TikTok reach
8.8/10WINNER
vs
ILIA Beauty
Clean ingredients with SPF built in — for skin-conscious buyers
6.8/10
SCORE BREAKDOWN
DIMENSION
e.l.f. Cosmetics
ILIA Beauty
EDGE
shade range
How many shades are offered, how well they span from very fair to very…
7.0
7.0
Tie
price
What you pay per product, how much product you get, and whether the fo…
10.0
5.0
e.l.f. ↑
ingredient quality
What is in the formula — whether it is cruelty-free, vegan, free from …
8.0
8.0
Tie
availability
Whether you can pick it up at a store near you — Target, Ulta, Sephora…
10.0
7.0
e.l.f. ↑
Overall Score
8.8
6.8
e.l.f. wins
OUR VERDICT
e.l.f. Cosmetics

Best for: People who want to build a full makeup kit for under $100, without paying prestige prices. Available at Target and Walmart with no professional advice needed.

Shop e.l.f. Cosmetics
ILIA Beauty

Best for: People with sensitive or reactive skin who want a tinted SPF product with EWG-verified ingredients and are willing to pay $48 for it.

Shop ILIA Beauty
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