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Home/Best Makeup Brands/e.l.f. Cosmetics vs Fenty Beauty

e.l.f. Cosmetics vs Fenty Beauty

Head-to-head across 4 dimensions — speed, privacy, value, and more. Scores are independent and not influenced by affiliate relationships.

Reviewed by the Clientele Research Team · Last checked 9 days ago (2026-07-15)
e.l.f. Cosmetics
Drugstore prices, vegan formulas, massive TikTok reach
8.8/10WINNER
vs
Fenty Beauty
The brand that forced the industry to expand shade ranges
8.0/10
SCORE BREAKDOWN
DIMENSION
e.l.f. Cosmetics
Fenty Beauty
EDGE
shade range
How many shades are offered, how well they span from very fair to very…
7.0
10.0
Fenty ↑
price
What you pay per product, how much product you get, and whether the fo…
10.0
7.0
e.l.f. ↑
ingredient quality
What is in the formula — whether it is cruelty-free, vegan, free from …
8.0
8.0
Tie
availability
Whether you can pick it up at a store near you — Target, Ulta, Sephora…
10.0
7.0
e.l.f. ↑
Overall Score
8.8
8.0
e.l.f. wins
OUR VERDICT
e.l.f. Cosmetics

Best for: People who want to build a full makeup kit for under $100, without paying prestige prices. Available at Target and Walmart with no professional advice needed.

Shop e.l.f. Cosmetics
Fenty Beauty

Best for: People with deeper or hard-to-match undertones who have been underserved by mainstream shade ranges. Pro Filt'r Foundation is $38.

Shop Fenty Beauty
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