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Best for shade range

Fenty Beauty

SCORE8.0STRONG

The brand that forced the industry to expand shade ranges

BEST FORPeople with deeper or hard-to-match undertones who have been underserved by mainstream shade ranges. Pro Filt'r Foundation is $38.
Reviewed by the Clientele Research Team · Last checked 9 days ago (2026-07-15)
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Scores — click any row to see our rationale
Shade Range & Color Accuracy▼10/10

Launched in 2017 with 40 shades — more than any competitor at the time — and expanded to 50. The deep and dark representation directly caused competitor brands to reformulate.

Price & Value for Money▼7/10

Pro Filt'r Foundation is $38 for 1 oz. It is mid-prestige pricing. The formula is full-coverage and long-wearing.

Ingredient Quality & Skin Compatibility▼8/10

Certified cruelty-free across all products. Formulas avoid common pore-cloggers. The brand is not marketed as clean by EWG standards.

Availability & Where to Buy▼7/10

Sold exclusively at Sephora in the US. Sephora offers in-store shade matching but the brand is not available at Ulta, Target, or Walmart.

PROS
✓50 foundation shades cover cool, warm, neutral, and olive undertones
✓Pro Filt'r Foundation is $38 and is full-coverage and transfer-resistant
✓The entire brand is certified cruelty-free
✓Sephora's Color IQ system can scan your skin and recommend your Pro Filt'r shade in-store
✓Eaze Drop Blurring Skin Tint launched in 40 shades for lighter, skin-like coverage
✓Gloss Bomb Universal Lip Luminizer ($22) was designed to read well across all skin tones
CONS
✕Sephora-only distribution means no Ulta, Target, or drugstore access
✕Pro Filt'r is a matte, full-coverage formula — not suited to a natural or dewy finish without mixing with a primer
✕At $38, it costs more than drugstore options like e.l.f. ($10–14) that now offer comparable shade ranges
✕Fenty was among the brands named in a 2021 peer-reviewed University of Notre Dame study testing PFAS ("forever chemicals") across cosmetics, though the published results did not identify which specific Fenty product(s) tested positive
✕Some shades, particularly in the very deep range, sell out regularly
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